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PPC Bully Blueprint Part 3
| PPC Bully - Create Your PPC Campaign After you've gathered the information you need using PPC Bully, its time to start your campaign based on that information. I'm not going to show you how to create a PPC campaign in AdWords, I assume you know this already (and anyway Google has a GREAT learning center for this). Instead I would like to give you some key points to focus on... Keep it TIGHT! Start with Phrase or Exact matches only. Use one keyword per ad group (as long as it has enough traffic per day - more than 50 clicks per day is good), if not, group few keywords from the same seed keywords. Its hard work. I know. Get over it! Direct Linking or Landing Page? That's an easy question to answer... Just use the method that has proven to work using your previous research. Duh?! You can start with direct linking campaigns BUT you'll almost always want to create a landing page at some point. It usually converts better AND you won't be forced to enter a bidding war with other advertisers (Google doesn't allow two ads with same display URL to be seen at any single point). Do split testing, run 2 ads all the time Schedule your ads to run on the exact hours and days you found using PPC Bully. Advertise in the SEARCH network only (no content - always separate between content and search campaigns). Split test both your ads and your landing pages, and see what the best converting keywords are. Every cent counts! Got your CPC from $0.20 to $0.18? That's a 10% savings right there! If you're spending $200/day on AdWords you'll have $20 more to spend... or 110 additional clicks/day. Even if you only have a 1% conversion rate, you'll have another sale each day! Write a Killer PPC Ad! Write your ads based on the ads you've found with PPC Bully. Find out what ads are the most popular and successful for the affiliate product you are promoting and then copycat that success (add some tweaks of your own). Without a good PPC Ad you can forget about generating any profits from your PPC campaign, regardless of how effective the landing page is or any other components. | |
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emilpaz |
Latest page update: made by emilpaz
, Nov 8 2009, 9:17 AM EST
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